Comebacks

There is something about them. The attached glory that they bring. It stays more inside of you than outside. But it stays with you forever and for every minute that you are alive. It stays with you because you know that you were great in delivering to the situation, which was a do or die, completely and perfectly. Because you didn't let yourself die. Because you created something for yourself which will inspire you for your entire lifetime.

We all have made come backs. Some aggressive, some restrained and some well planned. And we know how difficult it is. Imagine, how a comeback for a company will be!
Human resource integration to the maximum and leadership personified. This is what really pulls me towards such cases.

With the cadbury disaster of germs infestation in 2004, the then marketing manager played a superstroke by having none other than Mr. Amitabh Bacchhan endorse the brand and support it on national television by taking a tour of the factory. Cadbury sales were back to normal within a year.

General Motors India marketing and after sales head Mr. Ankush Arora and his team launched a new Chevrolet model just a week after GM filed for bankruptcy in the United States in 2007. This left the media, the public and the competitors shell shocked. It gave the consumers the feeling that Chevrolet, contrary to popular misconception, is going to be around.

McDonalds. What more is to say? In a country where deceitfully being fed beef causes rage, humiliation and sometimes a mutiny, McDonalds pulled off the same sales figures within a 6 month period after being accused of using beef in cooking oil. Cheers to Ronald McDonald.

Some people might think that all this is, is making mistakes and then fooling people. Well , I would say that this is growth. We all goof up. But the player who wins, is the one who can reconcile, reintegrate and reconnect the fastest.